Home coming
was always going to be a tricky affair especially when you are coming from a
long work trip of UK. I am happy to be here – will be meeting parents and other
friends after a long time. Another thing I noticed was the change in the
products being offered. India is I guess producing quality day by day. So be it
outsourcing or beverages! We are going the smart way. Outsourcing is my area of
work and I can go on and on, but I found an interesting product nearby
Cybercity – Tzinga.
Tzinga is an
energy drink at Rs 20. Though it is cheap, but it is an energy drink with all
required components. It does give you the kick of caffeine, which is
immediately noticed. The most astonishing thing is the taste. How have they
invented that? That too at Rs 20! There packing in pouch have helped them to
reduce the cost and is nice, provided public don’t litter them. I was really
curious to figure it out about their product and other hows, so went to their
site. The site is quite corporate type and boring in looks, nor is it
informative. Hope! They will channelize more energy into their site and provide
more information on the background. I really like the tropical trip flavour
which has mix-fruit base, tastes quite nice. Other flavours – lemon and mango
are more strongly flavoured like their names, but tastes well. Tzinga prime USP
for me is its taste, it really tastes different and likable. May be they should
advertise it more as I don’t see their hoardings, ads anywhere. Nevertheless, I
really like this product and predict a good future for them. Products like these
can really take off and highlight the point that India can produce better
products with rational pricing which suits the pocket of the localized world.
Was never
expecting this kind of serving on my return…nice welcome drink to have.
